http://www.joystiq.com/2006/04/03/download-oblivions-horse-armor-for-a-price/
Morrowind mods were free, even the ones made by the developers. With Oblivion came a different story: developer-made mods are called downloadable content and are not free. One of the first downloadable content was a horse armor pack that allowed players to outfit their horses in one of two types of armor. The horse armor was supposed to be in the release of the game, so players felt cheated not so much because of the price, but for having to buy a very small mod that should have been part of the game to begin with.
Later downloadable content added more in-depth quests, player-houses, and new items, so some people are willing to pay for them, but many other people aren't. Players feel they have the right to download official mods for free, as well, maybe because they were free for Morrowind.
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I think the horse armor pack and microtransactions has turned people off to the concept of paying money after buying a non-MMORPG. It feels almost like the corporations are doing it purely for more money rather than the good of the consumer. Look on the bright side, you're not paying money to unlock the tommy gun in the Godfather.
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