http://economictimes.indiatimes.com/Infotech/Internet_/Foreign_girls_flocking_Indian_gaming_portals/articleshow/msid-2710611,curpg-1.cms
This article isn't very long, but what I found interesting is that American women, mostly teenagers, go to a site to role play in arranged marriages. Unfortunately it does not go into much depth about what the game does, but I thought the fact that there are games that even do this was surprising.
http://www.clickz.com/showPage.html?page=3628372
This site talks a little about advertising through a game, but not necessarily in game. It has a lot of valid points because no one wants their gaming experience interrupted.
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